Digitalization is among the key factors that lead to a company’s growth. It truly is more than the elimination of magazine and employing computers to log data – it really is about building a new technique of doing business that focuses on client satisfaction, internal communication, and the movement important site details. It is regarding being more efficient, gaining presence over organization spend and making decisions with correct numbers, along with connecting your complete team into a common mission that drives international growth.
It is just a dynamic procedure that alterations the ways firms create and capture worth in the marketplace. It can also accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive status, firms must be constantly aware of digitalization’s effect on their BMs and the surrounding business environment.
To explore the impact of digitalization on a firm’s BM, qualitative empirical info were accumulated from 12 interviewees employed in two specific industries, automobile and news flash. Due to the fact that both equally industries are seen as a different organization models, this kind of research design allowed for an in-depth comparison of how digitalization impacts the building blocks of a firm’s BM.
The selection interviews revealed that inside the media sector, the impact of digitalization was felt the majority of clearly with regards to value creation and benefit capture factors. This was for the most part due to the fact that the multimedia industry places strong emphasis on the customer channel, therefore causing digitalization to have an early impact on the company’s BM.